The Name (White-Label) Has Originate from Their Packaging Image (Mar 24)
Some websites provides white labels to successful brands to enable them concentrate on services rather than investing in the creation of technology and infrastructure establishment. To illustrate, until recently, Waterstones website was run by Amazon.co.uk, and LoveFilm run the DVD Rental services of TESCO. Most of the store brand or private brand products in supermarkets are provided by companies which sell to more than one supermarket, bringing change in labels only. Moreover, some manufacturers produce inexpensive or low-cost generic brand labels but they put the name of product, like Cola.